| Pop Up Trade Show Display Tips The attendees of these expos are great potential new clients and customers - after all, they're culled from your target market and have come to the convention for the sole purpose of learning more about the industry. As a result, the trade show represents a huge opportunity for you to increase your company's exposure in the market, as well as getting information about your products and services into the hands of your intended new clientele. So, you've got to ensure that your display is one that stands out from the crowd. Many businesses turn to the Portable Popup Tradeshow Booths, thinking that because it's basically an all inclusive package that it will save them work and planning. This much is true, but think of what you lose when you choose one of these pop ups. They suffer from not being very innovative, as they are essentially all the same exhibit. Exhibit and display truss is a company that has specialized in the fabrication of unique, eyecatching tradeshow displays created using aluminum truss. This unique material will lend your booth a number of benefits. First, it's lightweight, which aids in making your display portable as well as easy to set up and take down. But on top of its lightweight nature, aluminum trussing is very strong, which will lend your exhibit the strength, durability and sturdiness of a permanent structure. Best of all, though, is its innovative, eye catching, high tech look. Building your booth around an aluminum truss frame gives you a cutting edge look that is highly appealing to customers. Read more: |
If you're planning on exhibiting at a tradeshow, chances are you are in the process of designing your booth. Of course, you'll know by now just how important the design of your exhibit is - the prevailing theory says you have only approximately three seconds to grab the attention of your potential buyers.